Branding & Marketing
A strategic approach to brand awareness and a competitive edge in the evolving home security industry. With consideration to emerging technologies, I will show you how I plan to implement an automated, optimized, efficient marketing machine that supports the most important core value of the business…
A show of my experience and insights into the techniques and marketing processes I am proficient in.
CPA and Sample Pricing Structure
This document expresses estimated costs of alternative pricing plans to show potential for sales of promotional packages generated through marketing.
Plans of Action
A brainstorm of tactics and techniques I plan to implement while leading an improved approach to Sting Alarms’ company branding and marketing efforts in residential security.
The signs are clear, customers look for home security online, are you who they find?
According to google search trends, as displayed here, it’s clear to see the high volumes of searches and interest in the home security and smart home niches
Steady growth in home security trends
Increasing interest smart home industry that shows sustainable growth
A diversified and foundational approach to customer acquisition. By developing an omni-present coverage playbook for campaign messages, we will build authority that will natural boost organic channels as we become more present locally, and market by market as we expand. Creating this kind of marketing synergy requires 3 main aspects:
ie websites, organic landing pages, social pages, vehicle wraps, subscribers (email, push, chat)
guest posts, backlinks, shares, referrals and channels of promotion from outside sources
social media marketing, native ads, display ads, billboards, direct mail, search marketing or ppc, sponsorships